The best alternative to “why choose us” depends on the key message you want to emphasize on as a brand or company.
“Why choose us” is a common phrase used on websites, often before a company’s value proposition. However, since many businesses use it, switching things up can help your brand stand out in a website, pitch, flyer, or marketing presentation.
When selecting a replacement for the phrase, think about the best way to hint that your products or services directly address the customer’s needs or goals.
To help with this, we’ve put together 15 creative alternatives to “why choose us.” There’s also a bonus at the end of the article on the best approach to writing the “Why choose us” section for your product or service.
Key Takeaways
- “Why choose us” is a phrase used to explain why someone should choose a product, service, or company. But this phrase is overused by many.
- You can replace it with “ What Sets Us Apart” if you want to talk more about leverage.
- It’s better to use “Our Promise to You” if you want to beckon on the reader’s emotional appeal.
- Similar phrases like “What We Bring to the Table” and “Why We’re the Right Fit” sound more exciting and interesting to use.
While researching for this post, I reviewed the websites of several popular brands and noticed that many companies stick to the usual “Why Choose Us” section on their site or marketing materials.
However, there are more engaging and effective ways to introduce your value proposition.
You can choose any of the options from the list below.
List of the Best Substitutes for “Why Choose Us”
- What Sets Us Apart
- Why We’re Your Best Choice
- Our Unique Edge
- What Makes Us Different
- Why You Should Trust Us
- Our Advantage
- Why We’re the Right Fit
- Why Work With Us
- Our Competitive Edge
- Why We’re the Best Option
- What You Gain With Us
- Here’s why we’re the best
- Why People Choose Us
- Our Winning Formula
- What We Bring to the Table
Presenting your company’s unique offering with a fresh tagline is cool for so many reasons.
Not only does it help you avoid blending in with the crowd, but it also allows you to clearly show what makes you different from competitors.
More importantly, it shows that you’re focused on serving a specific niche or a well-defined ideal customer.
When writing this section, your goal is to make it clear that you’re not trying to appeal to everyone, but rather offering the perfect solution for a particular type of client.
So, your heading should reflect that.
1. What Sets Us Apart
The phrase “what set us apart” sounds more specific than “why choose us”
When you use this substitute, it shows that you’re about to explain how your business stands out from others offering the same service.
The new heading also prepares the potential customer who is reading to realize that they are about to learn why choosing you puts them ahead of those who go with competitors.
2. Why We’re Your Best Choice
“Why We’re Your Best Choice” also works well because it feels personal and confident.
It directly tells potential customers that you’re about to explain why your business is the right fit for them.
Although this one doesn’t clearly suggest you being unique like “what sets us apart,” it still communicates a strong, reassuring message about your value.
3. Our Unique Edge
You can use “Our Unique Edge” if you want a short, catchy phrase.
Unlike the generic “why choose us,” this one gives the reader a hint that you have a distinct advantage or feature that sets you apart from competitors.
This phrase grabs attention and piques curiosity. So people who come across this heading on your page would want to learn more about what gives you that “edge.”
4. What Makes Us Different
“What Makes Us Different” is simple and easy to understand.
Many business websites use this one too. It directly tells customers that you’re about to explain how your business stands out.
This phrase sounds transparent.
So it’s a solid pick especially if you’re only interested in clearly communicating your unique value without sounding overly formal or too creative about the copy.
5. Why You Should Trust Us
There’s a huge difference between saying “why choose us” and “why you should trust us.” A reason for a customer “choosing” to do business with you isn’t always the reason why they’d always trust doing business with you.
“Why You Should Trust Us” is a strong and reassuring phrase.
It shifts the focus to building credibility and confidence in your business.
This substitute doesn’t say too much about uniqueness. Use this one if your goal is to establish a personal connection. On the page, you can now talk about why you’re dependable.
6. Our Advantage
If the page talks more about what sets your business ahead of the competition in a professional tone, then use the phrase “Our Advantage” as the heading.
It’s even concise. This phrase suggests that you offer something beneficial and exclusive. So it’s surely going to be appealing to customers who want to know what gives you an edge.
7. Why We’re the Right Fit
“Why We’re the Right Fit” sounds more customer-focused that’s why it’s another perfect replacement for “Why choose us.”
If the content of the page focuses on explaining how your business aligns with the customer’s needs, then it makes sense to use “Why we’re the right fit” as the header.
8. Why Work With Us
If your business is related to a service that requires a collaborative effort between you and the client such as a freelance live band service etc. you can use this one when building trust and encouraging engagement.
Why Work With Us” is straightforward and conversational.
This phrase sounds approachable and professional, making it a great option for students.
9. Our Competitive Edge
“Our Competitive Edge” sounds more professional.
The header talks about specific advantages that make your business stand out in the market.
You can use the copy to appeal to customers looking for a business that offers something superior to competitors.
10. Why We’re the Best Option
Whether it’s for the website, flyer, or marketing presentation, the goal is to sound confident and persuasive.
It directly conveys that your business is the top choice. The best part is that you won’t even sound overly formal about it.
11. What You Gain With Us
When you’re replacing the term “why choose us” for your brand new website, you also have to consider the message and make it customer-centric.
That’s why alternatives like “what you gain with us” sound more convincing.
It makes the reader or target audience interested in knowing more because you’re about to tell them what they will gain.
People are inherently selfish. That’s purely psychological.
12. Here’s why we’re the best
“Here’s Why We’re the Best” is confident and direct.
You can use it to grab attention with a bold claim and promises to explain why your business stands out.
This phrase is the best pick if you want to show your confidence in your offerings while enticing customers to read further and learn from.
13. Why We’re Your Ideal Partner
“Why We’re Your Ideal Partner” is a great choice if you want to emphasize the long-term benefits of working together.
From the header alone, people also have elements of trust, alignment, and mutual benefit.
14. Our Winning Formula
If you prefer a catchy, creative option use “Our Winning Formula”
Using this phrase would send the impression that you’re a special combination of factors that lead to positive results.
15. What We Bring to the Table
You have probably heard many people talk about “what we bring to the table.” It applies to this situation too.
It sounds informal and engaging.
It makes your page appealing if you want to focus on your unique offerings in a way that feels approachable and down-to-earth.
Bonus: How to Write a “Why Choose Us” Page
The best way to write a why choose us page for your business or company is to first understand your audience. Know who will be reading that page.
For example, if you own a finance management firm, your audience are individuals, families, businesses with their financial needs.
Then follow these steps:
Step 1: Introduce Your Value Proposition
In one or two sentences, explain what makes your service unique and beneficial to the reader.
Example:
- At Yoyo Finance, we offer personalized financial strategies that help you grow wealth, plan for the future, and achieve your financial goals.
Step 2: The key benefits should be in listing
It’s easier to scan when you list the benefits and features of what sets you apart.
Step 3: Talk About Your USP
Your USP is a Unique Selling Point. You have to explain what makes you different from competitors (e.g., long-term client relationships).
Step 4: Include Testimonials
One important detail that should come under the “Why choose us” page is client or customer feedback. The positive ones, of course.
Many businesses ignore this aspect but it helps to build trust.
Step 5: Never Forget a Call to Action (CTA)
Always end with a clear action, like scheduling a consultation or contacting you for more info.
Final Thoughts
Although all the phrases suggested above are different in tone and style, you can’t go wrong with any of them.
Each one encourages the reader to continue reading the section, where you’ll now talk more of your company’s unique qualities and approach in detail.
Even if the section itself isn’t lengthy, the new heading (replacing the common “Why choose us”) will make your message clearer.